Journal · Field notes
Framing day at Taipa Heights, and what an "AI brain" actually is
An AI brain is one place where a business keeps its own facts, like prices, clients, how they write and how they do things, set up so an AI assistant can read it and help with the admin. We build it with you, on your own computer, and teach you how to use it.
Cameras back out this week.
Tidal Construction at Taipa Heights
Thursday we were on site at Taipa Heights Drive with the Tidal Construction crew while they were framing. We picked the calmest weather window of the week so the drone could go up over the roof trusses. That shoot is turning into three reels, and there's a clip on our work page.
Building sites are good to film because something changes every week. If a builder documents a house from slab to handover, they end up with a series, and those do well online.
Cape Reinga recce
Friday was up at Cape Reinga and the Houhora golf course, getting footage for the Haze Real Estate website banner. I asked their web designer how long a hero banner video should be. The answer was 30 seconds to a minute, and longer is fine. File size wasn't a worry.
AI brains
This was the week our AI service started properly. We built two.
The first was for Bellingham Quarries. We spent six hours setting up an AI assistant that reads the inbox and sorts it. By the end of the day the owner was writing his own add-ons without me. That's the goal. You should be able to run it yourself.
The second was the next session for a local food business, setting it up on their Windows machines.
It sounds technical but it isn't much. The AI is only as good as what it knows about you. So most of the work is writing down how your business runs, in plain words, in one place. Then the AI reads that before it does anything.
Want to know more? Have a look at AI services.
Quick answers
What is an AI brain for a small business?
A set of notes about your business, like prices, clients, how you write and how you work, that an AI assistant reads before it helps you. It means the AI answers like it knows your business, because it does.
Can you film a building site while the crew is working?
Yes. We filmed Tidal Construction's crew framing a house at Taipa Heights without stopping the job, and picked the calmest morning of the week for the drone.